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關鍵詞排名優化:如何讓被K或降權的網站起死回生

seo案例分析 貴陽SEO 16431℃ 0評論

百度搜素推出細雨算法生效已經一個多星期了,持續有大批量的企業站點被降權,首頁排名全掉。那么站點降權,該如何快速恢復排名呢?首頁我們要理解細雨算法是針對哪種作弊情況,從而導致網站降權或被K處理。只有理解百度細雨算法規則,才能快速恢復排名。在操作的時候別違反搜索引擎提出的算法規則,標題要寫的簡單通順,標題和頁面內容不要堆砌,自然就好。此次細雨算法就是清風算法(打擊網頁關鍵詞堆砌)的升級版,不僅僅是針對黃頁B2B網站。根據岑輝宇了解,各行各業不同站點都已經配合百度此次的細雨算法,針對性整頓來改善網站健康發展,不再是為了廣告而廣告。

關鍵詞排名優化:如何讓被K或降權的網站起死回生 第一張配圖

百度細雨算法

1,頁面標題作弊,包含冒充官網,title 堆砌關鍵詞等情況;

2,商家為了在頁面中頻繁保留聯系方式而做出的各種低質受益行為,如受益方式變形、穿插受益等。

注意:在細雨算法上線前一個月,百度會通過搜索資源平臺給存在問題的站點發送站內信、郵件,所以如果收到通知的站點就盡快的整改,避免損失。當然也有很大一批站點并沒有收到通知,那么在命中算法后,該如何恢復關鍵詞排名?

網站被降權,如何恢復?

如果你的站點因此次算法更新被降權,可以按照以下方法調整:

1,修改標題:不要堆砌,不要堆砌關鍵詞!這個是重點,大部分網站就是因為關鍵詞堆砌問題所導致。不只是首頁標題,也要注意內頁標題,如欄目頁和文章頁。因很多站點內頁的標題命名方式為:當前頁面主題+首頁標題,如下圖。如果你是這樣的站點,一定要修改內頁標題。注:標題中不要帶有聯系方式。

標題簡單通順自然,不一定要吸引人。小編推薦標題寫法:核心詞 +一句修飾的話+品牌詞,亦或是關鍵詞+品牌詞(企業全稱),都是可以100%降權恢復。假如沒有品牌詞,關鍵詞+網址,是不是也能恢復?這個待試驗。以下為百度規范的標題正確寫法:

關鍵詞排名優化:如何讓被K或降權的網站起死回生 第二張配圖

關于標題作弊還有一種是,虛假夸大信息,標題內容與內容主體不一致,有欺瞞用戶嫌棄。比如【免費】這個詞,標題要用的話,一定要注意。

2,減少所有頁面聯系方式:同一個頁面,切忌聯系方式多,影響用戶體驗。一般網站底部留聯系方式,或者文章結束后留聯系方式即可。

3,檢查是否帶有帶聯系方式或者網站的圖片,替換即可。注意:是指圖片中聯系方式水印面積較大,嚴重損害瀏覽體驗的圖片,建議比重不超過五分之一。

網站整改后,多久恢復排名?

百度并沒有給出具體時間,只提示你耐心等待。根據經驗,如果你的站點信任度高,時間1-3天內就會恢復,也就是下次網站快照更新的時間。如果你站點本身優化不是很好,時間有可能1-3個月不等,甚至無法恢復。

小編建議,在網站整改完成后,進行快照投訴和向百度站長工具反饋,加快恢復時間。如下圖小編負責的其中一個網站所反饋的信息。

關鍵詞排名優化:如何讓被K或降權的網站起死回生 第三張配圖

為什么排名首頁的網站,關鍵詞明顯堆砌了,沒有受影響?

像這種開通LOGO,還是N年的老站,用了特殊符號,即使堆砌,百度也不會對它有任何處罰(如下圖)。除了站點老之外,主要原因其實是本身排名好的信任度高的,優化無作弊記錄的站點,這次基本上不會被干。一氣呵成優化到首頁穩定,已經信任度很高了。這次百度大清洗,可以說是清一色打擊作弊。

關鍵詞排名優化:如何讓被K或降權的網站起死回生 第四張配圖

為什么百度出現的搜索結果都是首頁為主,那是因為你們太喜歡堆砌的,明明可以網站優化,而你們都是做網頁優化,就優化一個頁面,最后導致百度沒有辦法,給的答案只能是首頁了,畢竟首頁信任度好,現在規范來了,詞多的 必須就要分散頁面優化。

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