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網站的優化工作內容有哪些?優秀SEO團隊如何分工

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現在很多企業都做了SEO優化推廣,大部分都選擇了外包給網絡公司,外包給網絡公司受到很大的局限性,因此很多企業都想擁有自己的優化團隊,那么網站的優化工作內容有哪些呢?如何打造一支優秀的SEO團隊呢?

首先先強調一點,SEO優化工作并不簡單,其中包括前期數據分析,價值關鍵詞篩選,網站建設,關鍵詞布局優化,SEO基礎操作;中期有搜索引擎反饋數據監控,定期更新內容,擴大精準流量;后期還需要定期維護操作,下面就針對這三個方面進行細節分析。

網站的優化工作內容有哪些?優秀SEO團隊如何分工 第一張配圖

一、前期網站的優化工作內容

1.SEO方案策劃(SEO優化師)

在網站優化的前期,一份詳細可執行的SEO優化方案是非常重要的,SEO優化方案主要包括關鍵詞的挖掘,長尾關鍵詞拓展,網站內容添加的方向,以及整個網站頁面的設計布局,加上SEO基礎優化操作的工作安排,例如robots.txt、301、404、URL、網站地圖、超鏈接等,任何一個細節都要注意。而且需要了解以下幾個方面的知識:

a 熟悉網站所屬行業

b 關鍵詞搜集與分析

c 網站的綜合診斷

d 網站的全面優化。

e 網站登錄與提交

f 反向鏈接策略

g 搜索引擎排名優

h 搜索引擎排名維護

2.網站程序搭建及設計(程序員、設計師)

網站的搭建設計需要程序員與設計師做好銜接,相互配合,以SEO優化師的方案進行操作,一般情況下,程序員應以html靜態頁面為主,精簡代碼,程序員的職責主要是滿足網站程序功能的開發;而設計師則要注意每個圖片的大小,圖片的美觀度等,設計師主要配合程序員搭建好整個網站。

3.網站內容添加(編輯員)

當程序員與設計師搭建好網站后,就將網站后臺信息資料交給編輯員,編輯員就根據SEO優化師的要求整理收集相關資料,編輯人員的工作比較辛苦,因為這些內容都是需要進行加工處理,并不是簡單的復制粘貼,甚至要大量的原創內容,而一個網站最少要填充一百多篇內容,因此編輯員可以多用幾個人一起操作。內容編輯的方向都是圍繞方案中的關鍵詞以及長尾關鍵詞展開,并不是亂寫,因此對編輯員的要求也很高,需要具備一定的SEO優化技術。

4.網站備案解析綁定(IDC)

網站備案、網站域名解析、網站服務器維護都是由IDC負責,主要的工作內容是配合SEO優化師處理網站配置的事,不過這些事情大多SEO優化師都會操作。

二、中期網站的優化工作內容

1.定期更新網站內容(編輯員)

網站上線后,為了確保優化的效果,編輯員需要定期更新網站內容,由于網站優化中期的時間比較長,編輯員在這個時間段也是比較辛苦,每天都要進行更新,長期下來也會感覺枯燥無味。

2.發布高質量外鏈及友情鏈接(SEO外鏈專員)

外鏈建設也是優化中的重中之重,發布高質量外鏈就需要專業的SEO外鏈專員來操作,SEO外鏈專員的主要工作內容就是尋找高質量的平臺,注冊,完善賬號資料,在編輯員的配合下,在各大平臺發布高質量的外鏈,篩選收錄較快,流量高的外鏈,做好相關的外鏈數據報表,提升網站的排名與流量。

網站的優化工作內容有哪些?優秀SEO團隊如何分工 第二張配圖

3.搜索引擎數據監控(SEO優化師)

除了更新文章與外鏈的工作外,SEO優化師還需要不斷觀察網站的數據,收錄了多少頁面?百度快照多久更新一次?有多少個關鍵詞庫?與預期的效果是否達標,造成這樣的原因又是什么,同時還要檢查每天更新的內容是否符合優化,發布的外鏈是否合格等。

三、后期網站的優化工作內容

1.服務器維護(程序員、IDC)

服務器維護需要程序員與IDC相互配合,程序員主要負責網站程序的維護,檢查網站文件,看看是否被黑客攻擊,是否被植入了木馬文件等;而DIC主要負責域名以及服務器的續費維護。

2.SEO優化維護(SEO優化師)

當網站做起來了,經常會遇到各種各樣的攻擊,因此后期SEO優化師相對來說辛苦一點,并不是把排名做上首頁后就算完工,需要不斷的統計網站流量,關鍵詞數量,同時不斷拓展更多的長尾關鍵詞,而后期的維護工作中,編輯員與外鏈專員相對就輕松一些。

3.網站轉換率微調(SEO優化師)

網站有了流量后,能否轉換成訂單合作,就需要統計相關的數據,通過一系列工具觀察用戶瀏覽的行為,例如熱力點擊圖,用戶點擊多的就調整位置。

總結:整體來說,網站的優化工作內容主要有建站、填充內容、優化關鍵詞、維護等四個方面,每一個崗位上都需要具備一定專業知識的人員來操作,如果想要組件一個團隊,就需要把這些崗位上的人員安排齊全,不過成本相對較高,如果是中小企業,建議還是選擇外包公司,一般組建優秀的SEO團隊,都是大型企業。

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