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個人觀點:社交媒體活躍度如何提升

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當我們的社交媒體有了大量的粉絲以后,該如何做呢?可能時間久了置之不理,會出現很多尸體或有大量的粉絲流失。所以不要以為擁有了粉絲就一切在手的感覺,不僅要得到粉絲,還要得到粉絲的心。讓更多的粉絲成為鐵桿,就算不能成為鐵桿粉絲要讓他幫你宣傳、傳播,一傳十、十傳百、白傳千,挖掘潛在、深層的顧客,這樣才是正在對自己有利的。粉絲是不是都愿意加入我們的某些行為?是不是我們真正的顧客?下面小編給大家帶來一篇文章,不同觀點:社交媒體活躍度如何提升。

個人觀點:社交媒體活躍度如何提升

一、自媒體方面

1.關鍵詞流量來源分析

流量就和流水一般,剛開始是一股清泉,順著清泉走,你會找到小溪;順著小溪走,你會找到小河;順著小河走,你會找到大江;順著大江走,你會找到大海。

網站流量也是同樣的,你需要尋找源頭,才能獲取更多更有利的資源,要學會順藤摸瓜。那么根據流量統計工具會發現訪客是通過那些關鍵詞來搜索你的網站,要學會分析并整理出這些關鍵詞的相關內容,與潛在客戶產生共同觀點,得到潛在客戶的認可。

2.分析對手熱門關鍵詞

上面有說道挖取流量的來源,這里給大家說明一下,增加新的粉絲,以流量來源最多的幾個關鍵詞,看關鍵詞屬于哪方面的,并在網站上面添加粉絲最關注的關鍵詞及內容,同時結合對手的熱門關鍵詞,做出總結,若是同樣的說明這個關鍵詞更有價值,若是不同樣的,就分開來添加關鍵詞與內容。

二、建立分類,貼上標簽

什么叫做建立分類,貼上標簽?你可能擁有幾萬、幾十萬、幾百萬的粉絲,但是在這些粉絲中,你不可能都是同等對待,“見人說人話,見鬼說鬼話,”這樣做是不對的,因為你一句話是給全部粉絲說的,不同的粉絲當然有不同的意見,可能有的粉絲高興了,有的已經取消關注了。取消關注就認為對我沒有什么價值,眼不見心不煩,那么應該如何做呢?那就是鎖定目標,為粉絲建立一個分類。

這個分類該如何去分?一個食物雜貨鋪里面有的喜歡購買禮品送禮類的食物,這類人肯定是給親朋好友或者領導的人;有的喜歡購買日常生活類的食物,這類人一般都是家庭主婦;有的喜歡購買日常無聊填嘴的食物,這類人可能就是停不下嘴;有的喜歡購買高端水果的食物,這類人比較注重養生方面。把這些粉絲全部分類好了,以后有新食品了就可以根據購買的相關性推薦相關食品,粉絲會覺得對我很貼心,幫助很大,正是我需要的東西。

不僅是以上分類,還可以根據粉絲為你轉發的文章次數,互動次數、參與活動次數等各方面貼上標簽,比如粉絲出現,我們就會看到轉發次數較多,參與活動次數較高,活躍度最高等這些信息。分類標簽這個工作需要在日常運營中慢慢完成,這是一個工作量比較的事,心急吃不了熱豆腐。

三、營造關系

這里就很簡單,需要做的就是經營好你和粉絲之間的關系,要鼓勵他們對你做出的恭喜,舉個例子,以前玩過一款游戲,里面就有幫派制度,我就是這個幫主。每周都會出現貢獻排行榜,那么我就會根據周貢獻度、活躍度來分配職位,這樣幫派等級和福利就會更好,排名第一的就是副幫主,第二區域的就是護法,第三區域的就是長老,第四區域的就是堂主,第五區域的就是精英。所以這樣會出現一個競爭度,從而提高他們的貢獻活躍值,如果不給高貢獻的人分配職位,那么別人一定會離開,心中不滿,我這么活躍的,職位都不給一個,所以需要有福利,別人才會活躍。

同樣,這個社交媒體也是一樣的,那個粉絲給我們轉發的次數最多,或者跟我互動次數最多的人,會給他頒發一個獎品,或者送一些公司的產品,這個粉絲就會覺得,這個品牌特別的重視我,會有一定的榮譽感。

四、活動項目

這個活動項目就比較多了,比如說答題活動啊,答對多少道題就送什么產品啊,答對題數越多,那么這個獎品就越值錢越好,最好是弄一些與自家媒體相關的題目。比如某個買食品的,只要參與此活動就直接贈送隨機試吃食品,這樣不僅可以讓用戶為自己推廣,還讓粉絲了解了產品功能的效果,味道的好與不好。

五、交流工作

交流工作,這里的交流工作就是指客戶,客戶購買了某個產品卻不知道怎么用或者有許多疑惑不知道那么就會找客戶咨詢,撥通了電話說按1轉到哪里,然后再2又轉到哪里,然后再按3又是轉,結果轉了半天還是沒有撥通,這樣會讓嚴重影響客戶的體驗度和不滿的心態。那么如何解決這個問題呢?就是拋棄電話,而用自己產品的平臺來取代,就比如淘寶,一問一答,可以問的詳細,占時想不出問題的可以想好了再去問,同時,不用撥打電話交電話費,不用短信費。

六、降低參與門檻

參與門檻,公司想要搞一個活動就需要盡量簡潔、簡單化,不要弄得太復雜了,簡潔到什么程度呢?就是輸入驗證碼或者滑動,然后復雜一點的就是輸入姓名,再復雜的就是輸入手機號獲取驗證碼,上傳資料等等。

七、人工智能化營銷

說簡單點就是推薦購買其相關產品,別人購買向我咨詢地拖打掃衛生方面的,那么我們就可以把整個配套的相關產品的介紹也發給客戶,比如說地拖擰干器,或者其他的掃把、鏟子之類的,但是不能推薦太多,一兩樣就可以了,否則容易引起反感。

總結:本文重點講述了如何提升社交媒體的粉絲活躍度,如何調動判斷粉絲的動向,抓住粉絲的人,然后再套住粉絲的心,如何正確使用營銷手段。

 

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